Why in creating a Webpage we have to follow 60%of content and 40%creativity or design?

In order to catch the attention of the readers and to make our webpage presentable to the eyes. It is advisable to use 60% of content and 40% creativity in your webpage. The reasons are in order for your visitors to be impressed not only because of it's design and colors but also in the content of it. Therefore; if you follow the 60% of content and 40% creativity, you will surely have a good and presentable webpage.